There are many words that have become overused, often in the wrong context, such as 'like' which is commonly used by the hard of thinking as a sort of filler in place of 'um or 'er' while they try to remember which word they intended to say next.
Another victim of this kind of misuse is the word 'literally' which has been noticeably on the rise over the past couple of years.
One word that has been in common usage for countless years is of course 'fuck'.
Perhaps its popularity is down to its versatility. It can be used to express so many things including frustration (Oh for fuck's sake), confusion (What the fuck?), defeat (Fuck it), hopelessness (I'm fucked), and many many more. Just Google uses of the word fuck and you'll find plenty of sites with lists of examples, but I suspect most readers will have an extensive repetoire of their own.
More recently however, it has come to my attention that there is a whole new use for fuck, and that is as a unit of measurement.
Now, while standard measurement units are related to a specific property like velocity (metres per second or kilometres per hour) or energy (calories, joules), fuck appears to be capable of being used as a measurement of anything at all.
Examples include speed (fast as fuck), temperature (hot as fuck), intelligence (dumb as fuck), and fighting ability (hard as fuck).
This makes fuck pretty much a universal unit, although its actual value is clearly very flexible as it only seems to occur in single units, with one exception. It appears that when used as a unit of caring, its default value is nil, as in 'zero fucks given'.
The opportunities this all provides for confusion are countless, so I suspect that for the purposes of more important things like designing aeroplanes and nuclear reactors, more traditional units of measurement may need to be adhered to.
On a day-to-day basis however, it's good news because it allows us to get out of having to be specific about anything ever again, while giving zero fucks about it.